Reexamining the dimensionality of brand loyalty: A case of the cruise industry

Journal of Travel and Tourism Marketing

Volumn 25, Issue 1, 2008, Pages 68-85

  Li, Xiang ^a   Petrick, James ^b  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b TEXAS A AND M UNIVERSITY   (United States)

Author keywords

Affective loyalty; Attitudinal loyalty; Behavioral loyalty; Brand loyalty; Cognitive loyalty; Conative loyalty

Indexed keywords

EID: 67249154366     PISSN: 10548408     EISSN: None     Source Type: Journal    
DOI: 10.1080/10548400802164913     Document Type: Article

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