Relationship between self-congruity and destination loyalty: Differences between first-time and repeat visitors

Journal of Destination Marketing and Management

Volumn 1, Issue 1-2, 2012, Pages 118-123

  Liu, Chyong Ru ^a   Lin, Wei Rong ^b   Wang, Yao Chin ^a  

^a NATIONAL CHANGHUA UNIVERSITY OF EDUCATION   (Taiwan)

^b NATIONAL CHIAYI UNIVERSITY   (Taiwan)

Author keywords

Destination loyalty; Moderating effect; Recreation farm; Self congruity

Indexed keywords

EID: 84873425096     PISSN: 2212571X     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jdmm.2012.05.002     Document Type: Article

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