Measuring Media Exposure in a Changing Communications Environment

Communication Methods and Measures

Volumn 10, Issue 2-3, 2016, Pages 69-80

  de Vreese, Claes H ^a   Neijens, Peter ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84964413435     PISSN: 19312458     EISSN: 19312466     Source Type: Journal    
DOI: 10.1080/19312458.2016.1150441     Document Type: Editorial

References (73)

1. Slater. (2016). Combining content analysis and assessment of exposure through self-report, spatial, or temporal variation in media effects research. Communication Methods and Measures, 10(2–3), 173–175.
2. S.L.Althaus,, & D.H.Tewksbury, (2007). Toward a new generation of media use measures for the ANES (Report No. nes011903). Retrieved from American National Election Studies: http://www.electionstudies.org/resources/papers/Pilot2006/nes011903.pdf
3. K.Andersen,, E.Albaek,, & C.H.de Vreese, (2016). Measuring media diet in a high-choice environment: Testing the list-frequency technique. Communication Methods and Measures, 10(2–3), 81–98.
4. V.Appel,, S.Weinstein,, & C.Weinstein, (1979). Brain activity and recall of TV advertising. Journal of Advertising Research, 19(4), 7–18.
5. T.Araujo,, P.C.Neijens,, & R.Vliegenthart, (2015). What motivates consumers to re-tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284–295. doi:10.2501/JAR-2015-009
6. R.Belli, (1998). The structure of autobiographical memory and the event history calendar: Potential improvements in the quality of retrospective reports in surveys. Memory, 6(4), 383–406. doi:10.1080/741942610
7. W.A.Belson, (1981). The design and understanding of survey questions. Aldershot, UK: Gower.
8. L.Biener,, M.Wakefield,, C.M.Shiner,, & M.Siegel, (2008). How broadcast volume and emotional content affect youth recall of anti–tobacco advertising. American Journal of Preventive Medicine, 35(1), 14–19. doi:10.1016/j.amepre.2008.03.018
9. J.Boase, (2016). Augmenting survey and experimental designs with digital trace data. Communication Methods and Measures, 10(2–3), 165–166.
10. D.Boyd,, & K.Crawford, (2012). Critical questions for big data: Provocations for a cultural, technological, and scholarly phenomenon. Information, Communication & Society, 15(5), 662–679. doi:10.1080/1369118X.2012.678878
11. N.R.Brown,, & R.C.Sinclair, (1999). Estimating number of lifetime sexual partners: Men and women do it differently. Journal of Sex Research, 36(3), 292–297. doi:10.1080/00224499909551999
12. S.Burton,, & E.Blair, (1991). Task conditions, response formulation processes, and response accuracy for behavioral frequency questions in surveys. Public Opinion Quarterly, 55(1), 50–79. doi:10.1086/269241
13. B.J.Calder,, & E.C.Malthouse, (2008). Media engagement and advertising effectiveness. In B.J.Calder (Ed.), Kellogg on advertising & media (pp. 1–36). Hoboken, NJ: Wiley.
14. S.H.Chaffee,, & J.Schleuder, (1986). Measurement and effects of attention to media news. Human Communication Research, 13(1), 76–107. doi:10.1111/hcre.1986.13.issue-1
15. L.Chang,, & J.A.Krosnick, (2003). Measuring the frequency of regular behaviors: Comparing the ‘typical week’ to the ‘past week’. Sociological Methodology, 33(1), 55–80. doi:10.1111/some.2003.33.issue-1
16. K.J.Clancy,, L.E.Ostlund,, & G.A.Wyner, (1979). False reporting of magazine readership. Journal of Advertising Research, 19(5), 23–30.
17. R.Davis,, & L.Sajtos, (2008). Measuring consumer interactivity in response to campaigns coupling mobile and television media. Journal of Advertising Research, 48(3), 375–391. doi:10.2501/S0021849908080409
18. D.De Jager,, & S.Overell, (2013). Two ways to measure display ad viewability. Paper presented at the Print and Digital Research Forum, Nice.
19. C.H.De Vreese, (2014). Kombination af indholdsanalyse og spørgeskemadata. [Combining content analysis and survey data]. In D.N.Hopmann, & M.Skovsgaard (Eds.), Forskningsmetoder i journalistik og politisk kommunikation (pp. 339–356). Copenhagen, Denmark: Hans Reitzels Forlag.
20. C.H.De Vreese,, & H.A.Semetko, (2004). News matters: Influences on the vote in the Danish 2000 euro referendum campaign. European Journal of Political Research, 43(5), 699–722. doi:10.1111/j.0304-4130.2004.00171.x
21. S.Dilliplane,, S.K.Goldman,, & D.C.Mutz, (2012). Televised exposure to politics: New measures for a fragmented media environment. American Journal of Political Science, 57(1), 236–248. doi:10.1111/j.1540-5907.2012.00600.x
22. E.E.Du Plessis, (1994). Recognition versus recall. Journal of Advertisement Research, 34(4), 75–91.
23. M.Fishbein,, & R.Hornik, (2008). Measuring media exposure: An introduction to the special issue. Communication Methods and Measures, 2(1–2), 1–5. doi:10.1080/19312450802095943
24. J.Fitzgerald, (2004). Evaluating return on investment of multimedia advertising with a single-source panel: A retail case study. Journal of Advertising Research, 44(3), 262–270. doi:10.1017/S0021849904040309
25. U.G.Foehr, (2006). Media multitasking among American youth: Prevalence, predictors, and parings. Menlo Park, CA: The Hendry J. Kaiser Family Foundation.
26. L.D.Gibson, (1983). Not recall. Journal of Advertising Research, 23(1), 39–46.
27. B.S.Greenberg,, B.Dervin,, & J.Dominick, (1968). Do people watch “television” or “programs”? A measurement problem. Journal of Broadcasting, 12(4), 367–376. doi:10.1080/08838156809386266
28. A.G.Greenwald,, & C.Leavitt, (1984). Audience involvement in advertising: Four levels. Journal of Consumer Research, 11(1), 581–592. doi:10.1086/jcr.1984.11.issue-1
29. R.Hornik, (2016). Measuring campaign message exposure and public communication environment exposure: Some implications of the distinction in the context of social media. Communication Methods and Measures, 10(2–3), 167–169.
30. J.Jerit,, J.Barabas,, W.Pollock,, S.Banducci,, M.Schoonvelde,, & D.Stevens, (2016). Manipulated vs. measured: Using an experimental benchmark to investigate the performance of self-reported media exposure. Communication Methods and Measures, 10(2–3), 99–114.
31. R.Kent, (1994). Measuring media audiences. An overview. In R.Kent (Ed.), Measuring media audiences. New York, NY: Routledge.
32. M.Kilger,, & E.Romer, (2013). Using passive measurement to describe reading app behaviors in a rich media mobile environment. Paper presented at the Print and Digital Research Forum, Nice.
33. J.A.Krosnick, (1991). Response strategies for coping with the cognitive demands of attitude measures in surveys. Applied Cognitive Psychology, 5(3), 213–236. doi:10.1002/(ISSN)1099-0720
34. H.E.E.Krugman, (1971). Brain wave measures of media involvement. Journal of Advertising Research, 11(1), 3–9.
35. H.E.E.Krugman, (1977). Memory without recall, exposure without perception. Journal of Advertising Research, 17(4), 7–12.
36. M.J.LaCour,, & L.Vavreck, (2014). Improving media measurement: Evidence from the field. Political Communication, 31(3), 408–420. doi:10.1080/10584609.2014.921258
37. M.W.Link,, J.Murphy,, M.F.Schober,, T.D.Buskirk,, J.H.Childs,, C.L.Tesfaye,, & J.Pasek, (2014). Mobile technologies for conducting, augmenting and potentially replacing surveys: Report of the AAPOR task force on emerging technologies in public opinion research. Deerfield, IL: AAPOR.
38. J.Liu,, & R.Hornik, (2016). Measuring exposure opportunities: Using exogenous measures in assessing effects of media exposure on smoking outcomes. Communication Methods and Measures, 10(2–3), 115–134.
39. C.D.Marci, (2006). A biologically based measure of emotional engagement: Context matters. Journal of Advertising Research, 46(4), 381–387. doi:10.2501/S0021849906060466
40. J.A.Mattlin,, & J.Gagen, (2013). Passive measurement of print revisited: The case of digital magazines. Paper presented at the Print and Digital Research Forum, Nice.
41. J.A.Mattlin,, M.Galin,, & M.McLaren, (2007). Initial experiments with RFID technology. Paper presented at the Worldwide Readership Research Symposium, Vienna.
42. S.McDonald, (2008). The long tail and its implications for media audience measurement. Journal of Advertising Research, 48(3), 313–319. doi:10.2501/S0021849908080379
43. A.Mehta,, & S.C.Purvis, (2006). Reconsidering recall and emotion in advertising. Journal of Advertising Research, 46(1), 49–56. doi:10.2501/S0021849906060065
44. P.Napoli, (2011). Audience evolution: New technologies and the transformation of media audiences. New York, NY: Columbia University Press.
45. J.Niederdeppe, (2005). Assessing the validity of confirmed ad recall measures for public health communication campaign evaluation. Journal of Health Communication, 10(7), 635–650. doi:10.1080/10810730500267662
46. J.Niederdeppe, (2014). Conceptual, empirical, and practical issues in developing valid measures of public communication campaign exposure. Communication Methods and Measures, 8(2), 138–161. doi:10.1080/19312458.2014.903391
47. J.Niederdeppe, (2016). Meeting the challenge of measuring communication exposure in the digital age. Communication Methods and Measures, 10(2–3), 170–172.
48. J.Ohme,, C.H.de Vreese,, & E.Albaek, (2016). Exposure research going mobile: A smartphone-based measurement of media exposure to political information in a convergent media environment. Communication Methods and Measures, 10(2–3), 135–148.
49. J.J.Pilotta,, & D.E.Schultz, (2005). Simultaneous media experience and synesthesia. Journal of Advertising Research, 45(1), 19–26. doi:10.1017/S0021849905050087
50. J.J.Pilotta,, D.E.Schultz,, G.Drenik,, & P.Rist, (2004). Simultaneous media usage: A critical consumer orientation to media planning. Journal of Consumer Behaviour, 3(3), 285–292. doi:10.1002/(ISSN)1479-1838
51. V.Price, (1993). The impact of varying reference periods in survey questions about media use. Journalism & Mass Communication Quarterly, 70(3), 615–627. doi:10.1177/107769909307000312
52. M.Prior, (2009a). Improving media effects research through better measurement of news exposure. The Journal of Politics, 71(3), 893–908. doi:10.1017/S0022381609090781
53. M.Prior, (2009b). The immensely inflated news audience: Assessing bias in self-reported news exposure. Public Opinion Quarterly, 73(1), 130–143. doi:10.1093/poq/nfp002
54. A.R.T.Schuck,, R.Vliegenthart,, & C.H.De Vreese, (2016). Matching theory and data: Why combining media content with survey data matters. British Journal of Political Science, 46(1), 205–213. doi:10.1017/S0007123415000228
55. N.Schwarz,, & D.Oyserman, (2001). Asking questions about behavior: Cognition, communication and questionnaire construction. American Journal of Evaluation, 22(2), 127–160. doi:10.1177/109821400102200202
56. C.J.Siefert,, R.Kothuri,, D.B.Jacobs,, B.Levine,, J.Plummer,, & C.D.Marci, (2009). Winning the super ‘buzz’ bowl. Journal of Advertising Research, 49(3), 293–303. doi:10.2501/S0021849909090424
57. M.D.Slater, (2004). Operationalizing and analyzing exposure: The foundation of media effects research. Journalism & Mass Communication Quarterly, 81(1), 168–183. doi:10.1177/107769900408100112
58. E.G.Smit,, & P.C.Neijens, (2011). The march to reliable metrics. A half-century of coming closer to the truth. Journal of Advertising Research, 51(supplement), 124–135. doi:10.2501/JAR-51-1-124-135
59. E.G.Smit,, P.C.Neijens,, & R.Heath, (2013). The differential effects of position, ad and reader Characteristics on readers’ processing of newspaper ads. International Journal of Advertising, 32(1), 65–84. doi:10.2501/IJA-32-1-065-084
60. E.G.Smit,, E.Van Reijmersdal,, & P.C.Neijens, (2009). Today’s practice of brand placement and the industry behind it. International Journal of Advertising, 28(5), 761–782. doi:10.2501/S0265048709200898
61. J.Stapel, (1998). Recall and recognition: A very close relationship. Journal of Advertising Research, 38(4), 41–45.
62. H.Taneja, (2016). Using commercial audience measurement data in academic research. Communication Methods and Measures, 10(2–3), 176–178.
63. H.Taneja,, & U.Mamoria, (2012). Measuring media use across platforms: Evolving audience information systems. The International Journal on Media Management, 14(2), 121–140. doi:10.1080/14241277.2011.648468
64. P.M.Valkenburg,, & J.Peter, (2013). Five challenges for the future of media-effects research. International Journal of Communication, 7, 197–215.
65. B.Van den Putte,, M.Yzer,, & B.G.Southwell, (2011). Interpersonal communication as an indirect pathway for the effect of antismoking media content on smoking cessation. Journal of Health Communication, 16(5), 470–485. doi:10.1080/10810730.2010.546487
66. J.Van Spanje,, & C.H.De Vreese, (2014). Europhile media and eurosceptic voting: Effects of news media coverage on Eurosceptic voting in the 2009 European Parliamentary elections. Political Communication, 31(2), 325–354. doi:10.1080/10584609.2013.828137
67. L.Vandeberg,, E.G.Smit,, & J.M.J.Murre, (2015). Implicit measurement. In P.Moy (Ed.), Oxford bibliographies in communication. New York, NY: Oxford University Press.
68. E.Vraga,, L.Bode,, & S.Troller-Renfree, (2016). Beyond self-reports: Using eye tracking to measure topic and style differences in attention to social media content. Communication Methods and Measures, 10(2–3), 149–164.
69. Webster, J. (2016). Why study measures of exposure? From exposure to attention. Communication Methods and Measures, 10(2–3), 179–180.
70. J.G.Webster,, & T.B.Ksiazek, (2012). The dynamics of audience fragmentation: Public attention in an age of digital media. Journal of Communication, 62(1), 39–56. doi:10.1111/jcom.2012.62.issue-1
71. J.G.Webster,, P.F.Phalen,, & L.W.Lichty, (2014). Ratings analysis: Audience measurement and analytics. New York, NY: Routledge.
72. W.D.Wells, (1964). Recognition, recall, and rating scales. Journal of Advertising Research, 4(3), 2–8.
73. H.A.Zielske, (1982). Does day-after recall penalize” feeling” ads? Journal of Advertising Research, 22(1), 19–22.