Reconsidering recall and emotion in advertising

Journal of Advertising Research

Volumn 46, Issue 1, 2006, Pages 49-56

  Mehta, Abhilasha ^a   Purvis, Scott C ^a  

^a Gallup and Robinson Inc   (United States)

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[No Author keywords available]

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EID: 33845320164     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060065     Document Type: Article

References (23)

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