Measuring media use across platforms: Evolving audience information systems

JMM International Journal on Media Management

Volumn 14, Issue 2, 2012, Pages 121-140

  Taneja, Harsh ^a   Mamoria, Utsav ^b  

^a NORTHWESTERN UNIVERSITY   (United States)

^b IMRB International ^*  (India)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865232567     PISSN: 14241277     EISSN: 14241250     Source Type: Journal    
DOI: 10.1080/14241277.2011.648468     Document Type: Article

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