A biologically based measure of emotional engagement: Context matters

Journal of Advertising Research

Volumn 46, Issue 4, 2006, Pages 381-387

  Marci, Carl D ^a  

^a Innerscope Research   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 50649116974     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849906060466     Document Type: Article

References (28)

1. AMBLER, T., AND T. BURNE. "The Impact of Affect on Memory of Advertising." Journal of Advertising Research 39, 2 (1999): 25-34.
2. CACIOPPO, J. T., G. C. BERNSTON, J. T. LARSEN, K. M. POEHLMANN, AND T. A. ITO. "The Psychophysiology of Emotion." In Handbook of Emotions, M. Lewis and J. M. Haviland-Jones, 'eds. New York, NY: Guilford Press, 2000.
3. CASSIDY, J. "Mind Games." New Yorker, September 18, 2006.
4. CRITCHLEY, H. D, D. R. CORFIELD, M. P. CHANDLER, C. J. MATHIAS, AND R. J. DOLAN. "Cerebral Correlates of Autonomic Cardiovascular Arousal: A Functional Neuroimaging Investigation in Humans." Journal of Physiology 523, 1 (2000): 259-70.
5. DAVIDSON, R. J., D. C. JACKSON, AND N. H. KALIN. "Emotion, Plasticity, Context, and Regulation: Perspectives from Affective Neuroscience." Psychological Bulletin 126, 6 (2000): 890-909.
6. DUPLESSIS, E. The Advertised Mind. London and Philadelphia: Millward Brown, 2006.
7. FELDMAN BARRETT, L. "Are Emotions Natural Kinds?" Perspectives on Psychological Science 1, 1 (2006): 28-58.
8. FREDRICKSON, M., T. FURMARK, M. T. OLSSON, H. FISCHER, J. ANDERSSON, AND B. LANGSTROM. "Functional Neuratomical Correlates of Electrodermal Activity: A Positron Emission Tomographic Study." Psychophysiology 35, 2 (1998): 179-85.
9. GOLIN, E., AND S. B. LYERLY. "The Galvanic Skin Response as a Test of Advertising Impact." Journal of Applied Psychology 34, 6 (1950): 440-43.
10. GOMEZ, P., P. ZIMMERMAN, S. GUTTORMSEN-SCHAR, AND B. DANUSER. "Respiratory Responses Associated with Affective Processing of Film Stimuli." Biological Psychology 68, 3 (2005): 223-35.
11. HAZLETT, R. L., AND S. Y. HAZLETT. "Emotional Responses to Television Commercials: Facial EMG vs. Self-Report." Journal of Advertising Research 39, 2 (1999): 7-23.
12. HYMAN, S. E., AND R. C. MALENKA. "Addiction and the Brain: The Neurobiology of Compulsion and Its Persistence." Nature Reviews 2, 10 (2001): 695-703.
13. LABARBERA, P. A., AND T. D. TUCCIARONE. "GSR Reconsidered: A Behavior-Approach to Evaluating and Improving the Sales Potency of Advertising." Journal of Advertising Research 35, 5 (1995): 33-53.
14. LANEY, C., H. V. CAMPBELL, F. HEUER, AND D. REISBERG. "Memory for Thematically Arousing Events." Memory & Cognition 32, 7 (2004): 1149-59.
15. LANG, P. J. "The Varieties of Emotional Experience: A Meditation on James-Lange Theory." Psychological Review 101, 2 (1994): 211-21.
16. LANG, P. J., M. M. BRADLEY, AND B. N. CUTHBERT. "Emotion, Motivation, and Anxiety: Brain Mechanisms and Psychophysiology." Biological Psychiatry 44, 12 (1998): 1248-63.
17. LEDOUX, J. E. "Emotion, Memory and the Brain." Scientific American, June 1994.
18. MATHIE, M., A. C. COSTER, N. H. LOVELL, AND B. G. CELLER. "Accelerometry: Providing an Integrated, Practical Method for Long-Term, Ambulatory Monitoring of Human Movement." Physiological Measurement 25, 2 (2004): 1-20.
19. MESULAM, M.-M. "The Human Frontal Lobes: Transcending the Default Mode through Contingent Encoding." In Principles of Frontal Lobe Function, D. T. Stuss and R. T. Knight, eds. New York: Oxford University Press, 2000.
20. MURPHY, F. C., I. NIMMO-SMITH, AND A. D. LAWRENCE. "Functional Neuroanatomy of Emotion: A Meta-Analysis." Cognitive, Affective, & Behavioral Neuroscience 3, 3 (2003): 207-33.
21. PATTERSON, J. C., L. G. UNGERLEIDER, AND P. A. BANDETTINI. "Task-Independent Functional Brain Activity Correlation with Skin Conductance Changes: An fMRI Study." Neuroimage 17, 4 (2002): 1797-806.
22. POELS, K., AND S. DEWITTE. "How to Capture the Heart? Reviewing 20 Years of Emotion Measurement in Advertising." Journal of Advertising Research 46, 1 (2006): 18-37.
23. RENVOISE, P., AND C. MORIN. Neuromarketing: Selling to the Old Brain. Brussels, Germany: De Boeck, 2005.
24. SUNG, M., C. D. MARCI, AND A. PENTLAND. "Wearable Feedback Systems for Rehabilitation." Journal of NeuroEngineering and Rehabilitation 2, 17 (2005): 2-17.
25. THOMPSON, C. "There's a Sucker Born in Every Medial Prefrontal Cortex." New York Times Magazine, October 26, 2003.
26. VIAMONTES, G. I., B. D. BEITMAN, C. T. VIAMONTES, AND J. A. VIAMONTES. "Neural Circuits for Self-Awareness." In Self-Aivareness Deficits in Psychiatric Patients, B. D. Beitman and J. Nair, eds. New York: Norton, 2005.
27. VON LEUPOLDT, A., AND B. DAHME. "Emotions in a Body Plethysmograph." Journal of Psychophysiology 18, 4 (2004): 170-76.
28. WATSON, P., AND R. GATCHEL. "Autonomic Measures of Advertising." Journal of Advertising Research 19, 3 (1979): 15-26.