The long tail and its implications for media audience measurement

Journal of Advertising Research

Volumn 48, Issue 3, 2008, Pages 313-319

  McDonald, Scott ^a  

^a Condé Nast Publications ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 56249111655     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849908080379     Document Type: Article

References (1)

1. Anderson, Chris. The Long Tail: Why the Future of Business Is Selling Less of More. New York: Hyperion, 2006.