The march to reliable metrics: A half-century of coming closer to the truth

Journal of Advertising Research

Volumn 51, Issue SUPPL. 1, 2011, Pages 124-135

  Smit, Edith G ^a   Neijens, Peter C ^a  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

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EID: 80053034601     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-51-1-124-135     Document Type: Article

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