The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads

International Journal of Advertising

Volumn 32, Issue 1, 2013, Pages 65-84

  Smit, Edith G ^a   Neijens, Peter C ^a   Heath, Robert ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF BATH   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84874211745     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-32-1-065-084     Document Type: Article

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