Conceptual, Empirical, and Practical Issues in Developing Valid Measures of Public Communication Campaign Exposure

Communication Methods and Measures

Volumn 8, Issue 2, 2014, Pages 138-161

  Niederdeppe, Jeff ^a  

^a Cornell University ^*  (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901388623     PISSN: 19312458     EISSN: 19312466     Source Type: Journal    
DOI: 10.1080/19312458.2014.903391     Document Type: Article

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