Assessing the validity of confirmed ad recall measures for public health communication campaign evaluation

Journal of Health Communication

Volumn 10, Issue 7, 2005, Pages 635-650

  Niederdeppe, Jeff ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ADVERTIZING; ARTICLE; CHILD; FEMALE; HUMAN; INTERPERSONAL COMMUNICATION; MALE; PUBLIC HEALTH; QUESTIONNAIRE; RECALL; SMOKING; TELEVISION; TOBACCO INDUSTRY; UNITED STATES;

ADOLESCENT; ADULT; ADVERTISING; CHILD; COMMUNICATION; FEMALE; FLORIDA; HUMANS; MALE; MENTAL RECALL; PUBLIC HEALTH; QUESTIONNAIRES; SMOKING; TELEVISION; TOBACCO INDUSTRY;

EID: 31544445258     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730500267662     Document Type: Article

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