Understanding ‘‘place’’ in social marketing: A systematic review

Social Marketing Quarterly

Volumn 21, Issue 4, 2015, Pages 230-248

  Edgar, Timothy ^a   Huhman, Marian ^b   Miller, Gregory A ^a  

^a EMERSON COLLEGE   (United States)

^b UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

Channels; Marketing mix; Place strategy; Social marketing

Indexed keywords

EID: 84960447104     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500415607453     Document Type: Review

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