Using social marketing to increase the use of helmets among bicyclists

Journal of American College Health

Volumn 54, Issue 1, 2005, Pages 51-58

  Ludwig, Timothy D ^a   Buchholz, Chris ^b   Clarke, Steven W ^c  

^a APPALACHIAN STATE UNIVERSITY   (United States)

^b ROANOKE COLLEGE   (United States)

^c VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

Bicycle helmets; Injury control; Social marketing

Indexed keywords

ACCIDENT PREVENTION; ARTICLE; BICYCLE; HEALTH EDUCATION; HELMET; HUMAN; MARKETING; METHODOLOGY; PEER GROUP; UNIVERSITY; UTILIZATION REVIEW;

ACCIDENT PREVENTION; BICYCLING; HEAD PROTECTIVE DEVICES; HEALTH EDUCATION; HUMANS; MARKETING; PEER GROUP; UNIVERSITIES;

EID: 23344441940     PISSN: 07448481     EISSN: None     Source Type: Journal    
DOI: 10.3200/JACH.54.1.51-58     Document Type: Article

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