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American Journal of Health Behavior

Volumn 24, Issue 1, 2000, Pages 11-17

Social marketing: An evolving definition

(1) Smith, William A a

a FAMILY HEALTH INTERNATIONAL (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034406930 PISSN: 10873244 EISSN: None Source Type: Journal
DOI: 10.5993/AJHB.24.1.3 Document Type: Article

Times cited : (46)

References (5)

1
- 0015083252
- Social marketing: An approach to planned social change
- Kotler P, Zaltman G. Social marketing: an approach to planned social change. J Mktg 1971;35:3-12.
- (1971) J Mktg , vol.35 , pp. 3-12
- Kotler, P.¹ Zaltman, G.²

2
- 0003395436
- Lincolnwood, Ill: NTC Publishing Group
- Dictionary of Marketing Terms, 2nd edition. Lincolnwood, Ill: NTC Publishing Group, 1995, p. 166.
- (1995) Dictionary of Marketing Terms, 2nd Edition , pp. 166

3
- 85037498931
- Washington DC: Academy for Educational Development
- Smith WA. What IS Social Marketing? Washington DC: Academy for Educational Development, 1999
- (1999) What Is Social Marketing?
- Smith, W.A.¹

4
- 0042468510
- Chicago, Ill: Irwin
- th edition. Chicago, Ill: Irwin, 1997.
- (1997) th Edition
- Berkowitz, E.N.¹ Kerin, R.A.² Hartley, S.W.³ Rudelius, W.⁴

5
- 0004482782
- Needham Heights. Mass: Allyn & Bacon
- Fine SH. Social Marketing: Promoting the Causes of Public and Nonprofit Agencies. Needham Heights. Mass: Allyn & Bacon, 1990.
- (1990) Social Marketing: Promoting the Causes of Public and Nonprofit Agencies
- Fine, S.H.¹

* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.