Creating Successful Price and Placement Strategies for Social Marketing

Health Promotion Practice

Volumn 11, Issue 2, 2010, Pages 166-168

  Thackeray, Rosemary ^a   McCormack Brown, Kelli R ^b  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

exchange; place; price; social marketing

Indexed keywords

ARTICLE; COST BENEFIT ANALYSIS; HUMAN; MOTIVATION; SOCIAL BEHAVIOR; SOCIAL CHANGE; SOCIAL MARKETING;

COST-BENEFIT ANALYSIS; HUMANS; MOTIVATION; SOCIAL BEHAVIOR; SOCIAL CHANGE; SOCIAL MARKETING;

EID: 77955895458     PISSN: 15248399     EISSN: None     Source Type: Journal    
DOI: 10.1177/1524839909360892     Document Type: Article

References (10)

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