"Place" and channels of distribution

Social Marketing Quarterly

Volumn 10, Issue 3-4, 2004, Pages 8-13

  Strand, John ^a   Rothschild, Michael L ^b   Nevin, John R ^c  

^a FAMILY HEALTH INTERNATIONAL   (United States)

^b UNIVERSITY OF WISCONSIN   (United States)

^c UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 36749027307     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000490892434     Document Type: Article

References (3)

1. COUGHLAN, A. T., ANDERSON, E., STERN, L. W., & EL-ANSARY, A. I. (2001). Marketing channels (6th ed.). Englewood Cliffs, NJ: Prentice-Hall.
2. RANGAN, V. KASTURI (1993, July 7). Population Services International: The Social Marketing Project in Bangladesh. Boston, MA: Harvard Business School Publishing.
3. VARGO, STEPHEN L., & LUSCH, ROBERT F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1).