Separating products and behaviors

Social Marketing Quarterly

Volumn 15, Issue 1, 2009, Pages 107-110

  Rothschild, Michael L ^a  

^a NONE

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EID: 79959842083     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000802548977     Document Type: Editorial

References (5)

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3. Perrault, W. D., & McCarthy, E. J. (1996). Basic Marketing: A Global-Managerial Approach. (12th ed.). Chicago, IL: Irwin.
4. Rothschild, M. L., Mastin, B., & Miller, T. W. (2006). Reducing alcohol related crashes through the use of social marketing. Accident Analysis and Prevention, 38, 1218-1230.
5. Siegel, M., & Lotenberg, L. D. (2007). Marketing public health: Strategies to promote social change. (2nd ed.). Boston, MA: Jones & Bartlett.