Applying social marketing principles to understand the effects of the radio diaries program in reducing hiv/aids stigma in malawi

Health Marketing Quarterly

Volumn 25, Issue 1-2, 2008, Pages 119-146

  Rimal, Rajiv N ^a   Creel, Alisha H ^b  

^a JOHNS HOPKINS UNIVERSITY   (United States)

^b Uniformed Services University of Health Services   (United States)

Author keywords

Condom use; HIV AIDS stigma; Knowledge; Self efficacy; Social marketing

Indexed keywords

ADOLESCENT; ADULT; ARTICLE; ATTITUDE TO HEALTH; CHILD; CONDOM; FEMALE; HEALTH EDUCATION; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; MALAWI; MALE; METHODOLOGY; PSYCHOLOGICAL ASPECT; PSYCHOLOGY; SELF CONCEPT; SEXUAL BEHAVIOR; SOCIAL MARKETING; SOCIAL PSYCHOLOGY; SOCIOECONOMICS; TELECOMMUNICATION; UTILIZATION REVIEW;

ADOLESCENT; ADULT; CHILD; CONDOMS; FEMALE; HEALTH EDUCATION; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HIV INFECTIONS; HUMANS; MALAWI; MALE; PREJUDICE; PSYCHOLOGY; RADIO; SELF EFFICACY; SEXUAL BEHAVIOR; SOCIAL MARKETING; SOCIOECONOMIC FACTORS;

EID: 56149096870     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359680802126186     Document Type: Article

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