Building partnerships to build the Best Bones forever!: Applying the 4Ps to partnership development

Social Marketing Quarterly

Volumn 18, Issue 1, 2012, Pages 55-66

  Abercrombie, Ann ^a   Sawatzki, Darcy ^b   Lotenberg, Lynne Doner ^b  

^a U S DEPARTMENT OF HEALTH AND HUMAN SERVICES   (United States)

^b Hager Sharp   (United States)

Author keywords

Audience; Best practices; Branding; Health; Nutrition; Partnerships; Physical activity; Youth

Indexed keywords

EID: 84877624674     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1177/1524500411435484     Document Type: Article

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