Using a social marketing framework to transform an education program: Lessons from the hispanic obesity prevention and education (PESO) program

Social Marketing Quarterly

Volumn 16, Issue 2, 2010, Pages 2-17

  Rivera, Fernando I ^a   Lieberman, Leslie Sue ^a   Rivadeneyra, Gloria M ^b   Sallas, Anita M ^c  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b Seminole County Health Department   (United States)

^c Senior public health manager for the Manatee County Health Department   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959899422     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245001003746766     Document Type: Article

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