Notes from the field Place: Where the action is

Social Marketing Quarterly

Volumn 16, Issue 1, 2010, Pages 130-135

  Lotenberg, Lynne Doner ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 79959837310     PISSN: 15245004     EISSN: 15394093     Source Type: Journal    
DOI: 10.1080/15245000903550781     Document Type: Article

References (9)

1. Fishbein, M., Triandis, H. C., Kanfer, F. H., Becker, M., Middlestadt, S. E., & Eichler, A. (2001). Factors influencing behavior and behavior change. In A. Baum, T. A. Revenson, & J. E. Singer (Eds.), Handbook of health psychology (pp. 3-17). Mahwah, NJ: Lawrence Erlbaum.
2. Just, D. R., Mancino, L., & Wansink, B. (2007). Could behavioral economics help improve diet quality for nutrition assistance program participants? Economic research report #43. Washington, DC: United States Department of Agriculture, Economic Research Service. Available from http://www.ers.usda.gov
3. Kotler, P., & Armstrong, G. (2004). Principles of marketing (10th ed.). Upper Saddle River, NJ: Pearson Prentice-Hall.
4. Kotler, P., & Lee, N. (2008). Social marketing: Influencing behaviors for good (3rd ed.). Thousand Oaks, CA: Sage.
5. Rothschild, M. L. (1999). Carrots, sticks and promises: A conceptual framework for the management of public health and social issue behaviors. Journal of Marketing, 63, 24-37.
6. Rothschild, M. L. (2009). Separating products and behaviors. Social Marketing Quarterly, 15(1), 107-110.
7. Siegel, M., & Lotenberg, L. (2007). Marketing public health: Strategies to promote social change (2nd ed.). Sudbury, MA: Jones & Bartlett.
8. Smith, B. (2009). The power of the product P, or why toothpaste is so important to behavior change. Social Marketing Quarterly, 15(1), 98-106.
9. Thaler, R. H., & Sunstein, C. R. (2008). Nudge: Improving decisions about health, wealth and happiness. New Haven, CT: Yale University Press.