Better the devil you know? How product familiarity affects usage versatility of foods and beverages

Journal of Economic Psychology

Volumn 55, Issue , 2016, Pages 120-138

  Giacalone, Davide ^a   Jaeger, Sara R ^b  

^a UNIVERSITY OF SOUTHERN DENMARK   (Denmark)

^b THE NEW ZEALAND INSTITUTE FOR PLANT AND FOOD RESEARCH LIMITED   (New Zealand)

Author keywords

Chocolate; Consumer research; Fruit; Kiwifruit; Product familiarity; Situational appropriateness; Usage situations; Versatility of use; Wine

Indexed keywords

EID: 84959910661     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2016.02.005     Document Type: Article

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