An exploration of consumer resistance to innovation and its antecedents

Journal of Economic Psychology

Volumn 30, Issue 3, 2009, Pages 344-357

  Kleijnen, Mirella ^a   Lee, Nick ^b   Wetzels, Martin ^c  

^a VU UNIVERSITY AMSTERDAM   (Netherlands)

^b ASTON UNIVERSITY   (United Kingdom)

^c NONE   (Netherlands)

Author keywords

Consumer resistance; Focus groups; Innovation

Indexed keywords

EID: 67349214034     PISSN: 01674870     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.joep.2009.02.004     Document Type: Article

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