The B2B Knowledge Gap

International Journal of Research in Marketing

Volumn 33, Issue 3, 2016, Pages 543-556

  Lilien, Gary L ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

B2B; B2B Buying; B2B Customer Analytics; B2B Innovation

Indexed keywords

EID: 84959467255     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2016.01.003     Document Type: Article

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