Case study research in business-to-business contexts: Theory and methods

Handbook of Business-to-Business Marketing

Volumn , Issue , 2012, Pages 680-698

  Woodside, Arch G ^a   Baxter, Roger ^b  

^a BOSTON COLLEGE   (United States)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881962004     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781002445.00049     Document Type: Chapter

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