Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21

Journal of Business-to-Business Marketing

Volumn 22, Issue 1-2, 2015, Pages 67-72

  Hutt, Michael D ^a   Walker, Beth A ^a  

^a ARIZONA STATE UNIVERSITY   (United States)

Author keywords

business journals; business marketing; business academic collaboration; engaged scholarship; industrial marketing; problem definition; research partnership; thought world differences

Indexed keywords

EID: 84930886676     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/1051712X.2015.1020242     Document Type: Article

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