Crowdsourcing new product ideas over time: An analysis of the Dell IdeaStorm community

Management Science

Volumn 59, Issue 1, 2013, Pages 226-244

  Bayus, Barry L ^a  

^a UNIVERSITY OF NORTH CAROLINA   (United States)

Author keywords

Creativity; Fixation; Ideation; Innovation; Marketing

Indexed keywords

CREATIVITY; CROWDSOURCING; IDEATION; NEW PRODUCT; ON-LINE COMMUNITIES;

INNOVATION; MANAGEMENT SCIENCE; MARKETING; NITROGEN FIXATION;

MANAGEMENT;

EID: 84874138644     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1120.1599     Document Type: Article

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