Marketing's roles in innovation in business-to-business firms: Status, issues, and research agenda

Marketing Letters

Volumn 24, Issue 4, 2013, Pages 323-337

  Griffin, Abbie ^a   Josephson, Brett W ^b   Lilien, Gary ^c   Wiersema, Fred ^d   Bayus, Barry ^e   Chandy, Rajesh ^f   Dahan, Ely ^g   Gaskin, Steve ^h   Kohli, Ajay ⁱ   Miller, Christopher ^j   Oliva, Ralph ^c   Spanjol, Jelena ^k  

^a UNIVERSITY OF UTAH   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c PENNSYLVANIA STATE UNIVERSITY   (United States)

^d ISBM ^*  (United States)

^e UNIVERSITY OF NORTH CAROLINA   (United States)

^f LONDON BUSINESS SCHOOL   (United Kingdom)

^g UNIVERSITY OF CALIFORNIA   (United States)

^h Applied Marketing Science Inc   (United States)

ⁱ GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^j Innovation Focus   (United States)

^k UNIVERSITY OF ILLINOIS AT CHICAGO   (United States)

more..

Author keywords

B2B; Innovation; New products; Open innovation

Indexed keywords

EID: 84886737806     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-013-9240-7     Document Type: Article

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