Qualitative research methods for investigating business-to-business marketing questions

Handbook of Business-to-Business Marketing

Volumn , Issue , 2012, Pages 659-679

  Griffin, Abbie ^a  

^a UNIVERSITY OF UTAH   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84881977079     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4337/9781781002445.00048     Document Type: Chapter

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