Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms

Journal of Business-to-Business Marketing

Volumn 22, Issue 1-2, 2015, Pages 95-110

  Woodside, Arch G ^a  

^a BOSTON COLLEGE   (United States)

Author keywords

algorithms; business to business marketing; recipes; statistical hypotheses testing; theory

Indexed keywords

EID: 84930922513     PISSN: 1051712X     EISSN: 15470628     Source Type: Journal    
DOI: 10.1080/1051712X.2015.1021589     Document Type: Article

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