-
1
-
-
0033430574
-
A Generalized Additive Model for Discrete Choice Data
-
Abe, M. 1999. A Generalized Additive Model for Discrete Choice Data. Journal of Business and Economics. 17 271-284.
-
(1999)
Journal of Business and Economics
, vol.17
, pp. 271-284
-
-
Abe, M.1
-
2
-
-
0030525101
-
Market Share Forecasting: An Empirical Comparison of Artificial Neural Networks and Multinomial Logit Model
-
Agrawal, D., C. Schorling. 1996. Market Share Forecasting: An Empirical Comparison of Artificial Neural Networks and Multinomial Logit Model. Journal of Retailing 72 383-407.
-
(1996)
Journal of Retailing
, vol.72
, pp. 383-407
-
-
Agrawal, D.1
Schorling, C.2
-
4
-
-
0035480442
-
A Genetic Algorithm Approach to the Product Line Design Problem Using the Seller’s Return Criterion: An Extensive Comparative Computational Study
-
Alexouda, G., K. Paparrizos. 2001. A Genetic Algorithm Approach to the Product Line Design Problem Using the Seller’s Return Criterion: An Extensive Comparative Computational Study. European Journal of Operational Research 134 165-178.
-
(2001)
European Journal of Operational Research
, vol.134
, pp. 165-178
-
-
Alexouda, G.1
Paparrizos, K.2
-
6
-
-
0036532641
-
Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing
-
Baesens, B., S. Viaene, D. van den Poel, J. Vanthienen, G. Dedene. 2002. Bayesian Neural Network Learning for Repeat Purchase Modelling in Direct Marketing. European Journal of Operational Research 134 191-211.
-
(2002)
European Journal of Operational Research
, vol.134
, pp. 191-211
-
-
Baesens, B.1
Viaene, S.2
Van Den Poel, D.3
Vanthienen, J.4
Dedene, G.5
-
7
-
-
0742324901
-
Development of Hybrid Genetic Algorithms for Product Line Designs. IEEE Transactions on Systems
-
Balakrishnan, P.V., R. Gupta, V.S. Jacob. 2004. Development of Hybrid Genetic Algorithms for Product Line Designs. IEEE Transactions on Systems, Man and Cybernetics - Part B 33 468-483.
-
(2004)
Man and Cybernetics - Part B
, vol.33
, pp. 468-483
-
-
Balakrishnan, P.V.1
Gupta, R.2
Jacob, V.S.3
-
8
-
-
23344453366
-
An Investigation of Mating and Population Maintenance Strategies in Hybrid Genetic Heuristics for Product Line Design
-
Balakrishnan, P.V., R. Gupta, V.S. Jacob. 2006. An Investigation of Mating and Population Maintenance Strategies in Hybrid Genetic Heuristics for Product Line Design. Computers and Operational Research 33 639-659.
-
(2006)
Computers and Operational Research
, vol.33
, pp. 639-659
-
-
Balakrishnan, P.V.1
Gupta, R.2
Jacob, V.S.3
-
10
-
-
0027599793
-
Universal Approximation Bounds for Superpositions of a Sigmoidal Function
-
Barron, A.R. 1993. Universal Approximation Bounds for Superpositions of a Sigmoidal Function. IEEE Transactions on Information Theory 39 930-945.
-
(1993)
IEEE Transactions on Information Theory
, vol.39
, pp. 930-945
-
-
Barron, A.R.1
-
11
-
-
0442263559
-
La modelisation du choix des marques par le modele multinomial logit et les reseaux de neurones artificiels: Proposition d’une approche hybride
-
Bentz, Y., D. Merunka. 1996. La modelisation du choix des marques par le modele multinomial logit et les reseaux de neurones artificiels: proposition d’une approche hybride. Recherche et Applications en Marketing 11 43-61.
-
(1996)
Recherche Et Applications En Marketing
, vol.11
, pp. 43-61
-
-
Bentz, Y.1
Merunka, D.2
-
12
-
-
0012863795
-
Neural Networks and the Multinomial Logit for Brand Choice Modelling: A Hybrid Approach
-
Bentz, Y., D. Merunka. 2000. Neural Networks and the Multinomial Logit for Brand Choice Modelling: A Hybrid Approach. Journal of Forecasting 19 177-200.
-
(2000)
Journal of Forecasting
, vol.19
, pp. 177-200
-
-
Bentz, Y.1
Merunka, D.2
-
15
-
-
0001030926
-
Limited Choice Sets, Local Price Response and Implied Measures of Price Competition
-
Bronnenberg, B.J., W.R. Vanhonacker. 1996. Limited Choice Sets, Local Price Response and Implied Measures of Price Competition. Journal of Marketing Research 33 163-173.
-
(1996)
Journal of Marketing Research
, vol.33
, pp. 163-173
-
-
Bronnenberg, B.J.1
Vanhonacker, W.R.2
-
16
-
-
0036479162
-
A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation
-
Brusco, M.J, J.D. Cradit, S. Stahl. 2002. A Simulated Annealing Heuristic for a Bicriterion Partitioning Problem in Market Segmentation. Journal of Marketing Research 39 99-109.
-
(2002)
Journal of Marketing Research
, vol.39
, pp. 99-109
-
-
Brusco, M.J.1
Cradit, J.D.2
Stahl, S.3
-
17
-
-
10444274107
-
Customer Base Analysis: Partial Defection of Behaviourally Loyal Clients in a Non-contractual FMCG Retail Setting
-
Buckinx, W., D. van den Poel. 2005. Customer Base Analysis: Partial Defection of Behaviourally Loyal Clients in a Non-contractual FMCG Retail Setting. European Journal of Operational Research 164 252-268.
-
(2005)
European Journal of Operational Research
, vol.164
, pp. 252-268
-
-
Buckinx, W.1
Van Den Poel, D.2
-
19
-
-
84972539015
-
Neural Networks. A review from a Statistical Perspective
-
Cheng, B., D.M. Titterington. 1994. Neural Networks. A review from a Statistical Perspective. Statistics Science 9 2-54.
-
(1994)
Statistics Science
, vol.9
, pp. 2-54
-
-
Cheng, B.1
Titterington, D.M.2
-
21
-
-
0024861871
-
Continuous Value Neural Networks with Two Hidden Layers are Sufficient. Mathematics of Control
-
Cybenko, G. 1989. Continuous Value Neural Networks with Two Hidden Layers are Sufficient. Mathematics of Control, Signal and Systems 2 303-314.
-
(1989)
Signal and Systems
, vol.2
, pp. 303-314
-
-
Cybenko, G.1
-
22
-
-
0001344011
-
Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models
-
Dasgupta, C.G., G.S. Dispensa, S. Ghose. 1994. Comparing the Predictive Performance of a Neural Network Model with Some Traditional Market Response Models. International Journal of Forecasting 10 235-244.
-
(1994)
International Journal of Forecasting
, vol.10
, pp. 235-244
-
-
Dasgupta, C.G.1
Dispensa, G.S.2
Ghose, S.3
-
23
-
-
0001104737
-
A Simulated Annealing Methodology for Clusterwise Linear Regression
-
DeSarbo, W.S., R.L. Oliver, A. Rangaswamy. 1989. A Simulated Annealing Methodology for Clusterwise Linear Regression. Psychometrika 4 707-736.
-
(1989)
Psychometrika
, vol.4
, pp. 707-736
-
-
Desarbo, W.S.1
Oliver, R.L.2
Rangaswamy, A.3
-
24
-
-
84874478476
-
Comparaison de la prédictivité d’un réseau de neurones a retropropagation avec celle des methodes de regression lineaire, logistique et AID, pour le calcul des scores en marketing direct
-
Desmet, P. 1996. Comparaison de la prédictivité d’un réseau de neurones a retropropagation avec celle des methodes de regression lineaire, logistique et AID, pour le calcul des scores en marketing direct. Recherche et Applications en Marketing 11 17-27.
-
(1996)
Recherche Et Applications En Marketing
, vol.11
, pp. 17-27
-
-
Desmet, P.1
-
25
-
-
0000922317
-
Positioning and Pricing of a Product Line: Formulation and Heuristics
-
Dobson, G., S. Kalish. 1988. Positioning and Pricing of a Product Line: Formulation and Heuristics. Marketing Science 7 107-125.
-
(1988)
Marketing Science
, vol.7
, pp. 107-125
-
-
Dobson, G.1
Kalish, S.2
-
26
-
-
0001419757
-
Distributed Representations, Simple Recurrent Networks, and Grammatical Structure
-
Elman, J.L. 1991. Distributed Representations, Simple Recurrent Networks, and Grammatical Structure. Machine Learning 7 195-225.
-
(1991)
Machine Learning
, vol.7
, pp. 195-225
-
-
Elman, J.L.1
-
27
-
-
0346899283
-
Using an Artificial Neural Network Trained with a Genetic Algorithm to Model Brand Share
-
Fish, K.E., J.D. Johnson, R.E. Dorsey, J.G. Blodgett. 2004. Using an Artificial Neural Network Trained with a Genetic Algorithm to Model Brand Share. Journal of Business Research 57 79-85.
-
(2004)
Journal of Business Research
, vol.57
, pp. 79-85
-
-
Fish, K.E.1
Johnson, J.D.2
Dorsey, R.E.3
Blodgett, J.G.4
-
29
-
-
4944241445
-
Hierarchical Bayesian Neural Networks: An Application to a Prostate Cancer Study
-
Ghosh, M., T. Maiti, D. Kim, S. Chakraborty, A. Tewari. 2004. Hierarchical Bayesian Neural Networks: An Application to a Prostate Cancer Study. Journal of the American Statistical Association 99 601-608.
-
(2004)
Journal of the American Statistical Association
, vol.99
, pp. 601-608
-
-
Ghosh, M.1
Maiti, T.2
Kim, D.3
Chakraborty, S.4
Tewari, A.5
-
32
-
-
0004296209
-
-
5th edition, Prentice Hall, Upper Saddle River, NJ
-
Greene, W.H. 2003. Econometric Analysis, 5th edition, Prentice Hall, Upper Saddle River, NJ.
-
(2003)
Econometric Analysis
-
-
Greene, W.H.1
-
33
-
-
0001886068
-
Models and Heuristics for Product Line Selection
-
Green, P.E., A.M. Krieger. 1985. Models and Heuristics for Product Line Selection. Marketing Science 4 1-19.
-
(1985)
Marketing Science
, vol.4
, pp. 1-19
-
-
Green, P.E.1
Krieger, A.M.2
-
35
-
-
84857648148
-
Mining Sales Data Using a Neural Network Model of Market Response
-
Gruca, T.S., B.R. Klemz, E.A. Petersen. 1998. Mining Sales Data Using a Neural Network Model of Market Response. SIGKDD Explorations 1(1) 39-43.
-
(1998)
SIGKDD Explorations
, vol.1
, Issue.1
, pp. 39-43
-
-
Gruca, T.S.1
Klemz, B.R.2
Petersen, E.A.3
-
37
-
-
84955151035
-
-
Cherkassky, V., J.H. Friedman, H. Wechsler, Eds. From Statistics to Neural Networks. Springer, Berlin
-
Hastie, T.J., R. Tibshirani. 1994. Nonparametric Regression and Classification. Part I -Nonparametric Regression. Cherkassky, V., J.H. Friedman, H. Wechsler, Eds. From Statistics to Neural Networks. Springer, Berlin, 62-69.
-
(1994)
Nonparametric Regression and Classification. Part I -Nonparametric Regression.
, pp. 62-69
-
-
Hastie, T.J.1
Tibshirani, R.2
-
39
-
-
2342595855
-
Determining the Appropriate Amount of Data for Classifying Consumer for Direct Marketing Purposes
-
Heilman, C.M., F. Kaefer, S.D. Ramenofsky. 2003. Determining the Appropriate Amount of Data for Classifying Consumer for Direct Marketing Purposes. Journal of Interactive Marketing 17(3) 5-28.
-
(2003)
Journal of Interactive Marketing
, vol.17
, Issue.3
, pp. 5-28
-
-
Heilman, C.M.1
Kaefer, F.2
Ramenofsky, S.D.3
-
40
-
-
0345301239
-
Konnexionistische Kaufakt- und Markenwahlmodelle
-
Heimel, J.P., H. Hruschka, M. Natter, A. Taudes. 1998. Konnexionistische Kaufakt- und Markenwahlmodelle. Zeitschrift fur betriebswirtschaftliche Forschung 50 596-613.
-
(1998)
Zeitschrift Fur Betriebswirtschaftliche Forschung
, vol.50
, pp. 596-613
-
-
Heimel, J.P.1
Hruschka, H.2
Natter, M.3
Taudes, A.4
-
41
-
-
0024880831
-
Multilayer Feedforward Networks are Universal Approximators
-
Hornik, K., M. Stinchcombe, H. White. 1989. Multilayer Feedforward Networks are Universal Approximators. Neural Networks 3 359-366.
-
(1989)
Neural Networks
, vol.3
, pp. 359-366
-
-
Hornik, K.1
Stinchcombe, M.2
White, H.3
-
42
-
-
0027904982
-
Determining Market Response Functions by Neural Network Modeling. A Comparison to Econometric Techniques
-
Hruschka, H. 1993. Determining Market Response Functions by Neural Network Modeling. A Comparison to Econometric Techniques. European Journal of Operational Research 66 27-35.
-
(1993)
European Journal of Operational Research
, vol.66
, pp. 27-35
-
-
Hruschka, H.1
-
43
-
-
33746234588
-
An Artificial Neural Net Attraction Model (ANNAM) to Analyze Market Share Effects of Marketing Instruments
-
Hruschka, H. 2001. An Artificial Neural Net Attraction Model (ANNAM) to Analyze Market Share Effects of Marketing Instruments. Schmalenbach Business Review-zfbf 53 27-40.
-
(2001)
Schmalenbach Business Review-Zfbf
, vol.53
, pp. 27-40
-
-
Hruschka, H.1
-
44
-
-
33746257303
-
Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Seminonparametric Models
-
Hruschka, H. 2006. Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Seminonparametric Models. European Journal of Operational Research 174 1009-1020.
-
(2006)
European Journal of Operational Research
, vol.174
, pp. 1009-1020
-
-
Hruschka, H.1
-
45
-
-
2942661901
-
An Empirical Comparison of the Validity of a Neural Net Based Multinomial Logit Choice Model to Alternative Model Specifications
-
Hruschka, H., W. Fettes, M. Probst. 2004. An Empirical Comparison of the Validity of a Neural Net Based Multinomial Logit Choice Model to Alternative Model Specifications. European Journal of Operational Research 159 166-180.
-
(2004)
European Journal of Operational Research
, vol.159
, pp. 166-180
-
-
Hruschka, H.1
Fettes, W.2
Probst, M.3
-
46
-
-
0344438154
-
A Flexible Brand Choice Model Based on Neural Net Methodology. A Comparison to the Linear Utility Multinomial Logit Model and its Latent Class Extension
-
Hruschka, H., W. Fettes, M. Probst, C. Mies. 2002. A Flexible Brand Choice Model Based on Neural Net Methodology. A Comparison to the Linear Utility Multinomial Logit Model and its Latent Class Extension. OR Spectrum 24 127-143.
-
(2002)
OR Spectrum
, vol.24
, pp. 127-143
-
-
Hruschka, H.1
Fettes, W.2
Probst, M.3
Mies, C.4
-
47
-
-
84955096790
-
-
Arnott, D. et al., Eds. Marketing: Progress, Prospects, Perspectives, Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Warwick Business School, UK
-
Hruschka, H., J.P. Heimel, M. Natter, A. Taudes. 1998. Connectionist and Logit Models of Brand Choice. Arnott, D. et al., Eds. Marketing: Progress, Prospects, Perspectives, Proceedings of the Annual Conference of the European Marketing Academy (EMAC), Warwick Business School, UK, 1772-1778.
-
(1998)
Connectionist and Logit Models of Brand Choice
, pp. 1772-1778
-
-
Hruschka, H.1
Heimel, J.P.2
Natter, M.3
Taudes, A.4
-
48
-
-
0039705626
-
Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle
-
Hruschka, H., M. Natter.1993a. Analyse von Marktsegmenten mit Hilfe konnexionistischer Modelle. Zeitschrift fur Betriebswirtschaft 63 425-442.
-
(1993)
Zeitschrift Fur Betriebswirtschaft
, vol.63
, pp. 425-442
-
-
Hruschka, H.1
Natter, M.2
-
49
-
-
84955072594
-
-
Janssens, J., C.H. Skiadas, Eds. Applied Stochastic Models and Data Analysis, Vol. I, World Scientific Singapore
-
Hruschka, H., M. Natter. 1993b. A-Posteriori Segmentation in Marketing by Neural Network Models. Janssens, J., C.H. Skiadas, Eds. Applied Stochastic Models and Data Analysis, Vol. I, World Scientific Singapore, 375-387.
-
(1993)
A-Posteriori Segmentation in Marketing by Neural Network Models
, pp. 375-387
-
-
Hruschka, H.1
Natter, M.2
-
50
-
-
0033116873
-
Comparing Performance of Feedforward Neural Nets and K-Means for Cluster-Based Market Segmentation
-
Hruschka, H., M. Natter 1999. Comparing Performance of Feedforward Neural Nets and K-Means for Cluster-Based Market Segmentation. European Journal of Operational Research 114 346-353.
-
(1999)
European Journal of Operational Research
, vol.114
, pp. 346-353
-
-
Hruschka, H.1
Natter, M.2
-
51
-
-
0012715994
-
Estimation of Posterior Probabilities of Consumer Situational Choices with Neural Network Classifiers
-
Hu, M.Y., M. Shanker, M.S. Hung. 1999. Estimation of Posterior Probabilities of Consumer Situational Choices with Neural Network Classifiers. International Journal of Research in Marketing 16 307-317.
-
(1999)
International Journal of Research in Marketing
, vol.16
, pp. 307-317
-
-
Hu, M.Y.1
Shanker, M.2
Hung, M.S.3
-
52
-
-
0037401696
-
Explaining Consumer Choice Through Neural Networks: The Stacked Generalization Approach
-
Hu, M.Y., C. Tsoukalas. 2003. Explaining Consumer Choice Through Neural Networks: The Stacked Generalization Approach. European Journal of Operational Research 146 650-660.
-
(2003)
European Journal of Operational Research
, vol.146
, pp. 650-660
-
-
Hu, M.Y.1
Tsoukalas, C.2
-
54
-
-
23844478259
-
Neural Network Modeling for Small Datasets
-
Ingrassia, S., I. Morlini. 2005. Neural Network Modeling for Small Datasets. Technometrics 47 297-311.
-
(2005)
Technometrics
, vol.47
, pp. 297-311
-
-
Ingrassia, S.1
Morlini, I.2
-
55
-
-
2942587224
-
Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability
-
Jonker, J.-J., N. Piersma, D. van den Poel. 2004. Joint Optimization of Customer Segmentation and Marketing Policy to Maximize Long-Term Profitability. Expert Systems with Applications 27 159-168.
-
(2004)
Expert Systems with Applications
, vol.27
, pp. 159-168
-
-
Jonker, J.-J.1
Piersma, N.2
Van Den Poel, D.3
-
56
-
-
13544274197
-
A Neural Network Application to Consumer Classification to Improve the Timing of Direkt Marketing Activities
-
Kaefer, F., C.M. Heilman, S.D. Ramenofsky. 2005. A Neural Network Application to Consumer Classification to Improve the Timing of Direkt Marketing Activities. Computers and Operational Research 32 2505-2615.
-
(2005)
Computers and Operational Research
, vol.32
, pp. 2505-2615
-
-
Kaefer, F.1
Heilman, C.M.2
Ramenofsky, S.D.3
-
57
-
-
0000917415
-
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
-
Kamakura, W.A., G.J. Russel. 1989. A Probabilistic Choice Model for Market Segmentation and Elasticity Structure. Journal of Marketing Research 26 379-390.
-
(1989)
Journal of Marketing Research
, vol.26
, pp. 379-390
-
-
Kamakura, W.A.1
Russel, G.J.2
-
58
-
-
14944368253
-
Customer Targeting: A Neural Network Approach by Genetic Algorithms
-
Kim, Y., W.N. Street, G.J. Russell, F. Menczer. 2005. Customer Targeting: A Neural Network Approach by Genetic Algorithms. Management Science 51 264-276.
-
(2005)
Management Science
, vol.51
, pp. 264-276
-
-
Kim, Y.1
Street, W.N.2
Russell, G.J.3
Menczer, F.4
-
59
-
-
0012696068
-
Using Genetic Algorithms to Assess the Impact of Pricing Activity Timing
-
Klemz, B. 1999. Using Genetic Algorithms to Assess the Impact of Pricing Activity Timing. Omega 27 363-372.
-
(1999)
Omega
, vol.27
, pp. 363-372
-
-
Klemz, B.1
-
61
-
-
0023589050
-
A Heuristic Approach to Product Design
-
Kohli, R., R. Krishnamurthi 1987. A Heuristic Approach to Product Design. Management Science 33 1523-1533.
-
(1987)
Management Science
, vol.33
, pp. 1523-1533
-
-
Kohli, R.1
Krishnamurthi, R.2
-
62
-
-
0001395037
-
An Empirical Comparison of Neural Networks and Logistic Regression Models
-
Kumar, A., V.R. Rao, H. Soni. 1995. An Empirical Comparison of Neural Networks and Logistic Regression Models. Marketing Letters 6 251-263.
-
(1995)
Marketing Letters
, vol.6
, pp. 251-263
-
-
Kumar, A.1
Rao, V.R.2
Soni, H.3
-
63
-
-
0035312886
-
Bayesian Approach for Neural Networks - Review and Case Studies
-
Lampinen, J., A. Vehtari. 2001. Bayesian Approach for Neural Networks - Review and Case Studies. Neural Networks 14 257-274.
-
(2001)
Neural Networks
, vol.14
, pp. 257-274
-
-
Lampinen, J.1
Vehtari, A.2
-
65
-
-
21644473756
-
An Empirical Study of Dynamic Customer Relationship Management
-
Li, C., Y. Xu, H. Li. 2005. An Empirical Study of Dynamic Customer Relationship Management. Journal of Retailing and Consumer Services 12 431-441.
-
(2005)
Journal of Retailing and Consumer Services
, vol.12
, pp. 431-441
-
-
Li, C.1
Xu, Y.2
Li, H.3
-
66
-
-
40949088390
-
Predicting the Effects of Physician-Directed Promotion on Prescription Yield and Sales Uptake Using Neural Networks. Journal of Targeting
-
Lim, C.W., T. Kirikoshi. 2005. Predicting the Effects of Physician-Directed Promotion on Prescription Yield and Sales Uptake Using Neural Networks. Journal of Targeting, Measurement and Analysis for Marketing 13 156-167.
-
(2005)
Measurement and Analysis for Marketing
, vol.13
, pp. 156-167
-
-
Lim, C.W.1
Kirikoshi, T.2
-
68
-
-
0002704818
-
A Practical Bayesian Framework for Backpropagation Networks
-
MacKay, D.J.C. 1992a. A Practical Bayesian Framework for Backpropagation Networks. Neural Computation 4 448-472.
-
(1992)
Neural Computation
, vol.4
, pp. 448-472
-
-
Mackay, D.J.C.1
-
69
-
-
0001025418
-
Bayesian Interpolation
-
MacKay, D.J.C. 1992b. Bayesian Interpolation. Neural Computation 4 415-447.
-
(1992)
Neural Computation
, vol.4
, pp. 415-447
-
-
Mackay, D.J.C.1
-
70
-
-
14544268278
-
Neural Market Structure Analysis: Novel Topology-Sensitive Methodology
-
Mazanec, J.A. 2001. Neural Market Structure Analysis: Novel Topology-Sensitive Methodology. European Journal of Marketing 35 894-914.
-
(2001)
European Journal of Marketing
, vol.35
, pp. 894-914
-
-
Mazanec, J.A.1
-
71
-
-
0007709741
-
-
Greenwood, B.A., D.N. Bellinger, Eds. Contemporary Marketing Thought, AMA, Chicago
-
McGuire, T.W., D.L. Weiss, F.S. Houston. 1977. Consistent Multiplicative Market Share Models. Greenwood, B.A., D.N. Bellinger, Eds. Contemporary Marketing Thought, AMA, Chicago, 129-134.
-
(1977)
Consistent Multiplicative Market Share Models
, pp. 129-134
-
-
McGuire, T.W.1
Weiss, D.L.2
Houston, F.S.3
-
74
-
-
0042709395
-
An Improved Collaborative Filtering Approach for Predicting Cross-Category Purchases Based on Binary Market Basket Data
-
Mild, A., T. Reutterer. 2003. An Improved Collaborative Filtering Approach for Predicting Cross-Category Purchases Based on Binary Market Basket Data. Journal of Retailing and Consumer Services 10 123-133.
-
(2003)
Journal of Retailing and Consumer Services
, vol.10
, pp. 123-133
-
-
Mild, A.1
Reutterer, T.2
-
76
-
-
0027205884
-
A Scaled Conjugated Gradient Algorithm for Fast Supervised Learning
-
Möller, M. 1993. A Scaled Conjugated Gradient Algorithm for Fast Supervised Learning. Neural Networks 6 525-533.
-
(1993)
Neural Networks
, vol.6
, pp. 525-533
-
-
Möller, M.1
-
77
-
-
0347128520
-
Issues in Bayesian Analysis of Neural Network Models
-
Muller, P., D.R. Insua. 1998. Issues in Bayesian Analysis of Neural Network Models. Neural Computation 10 571-592.
-
(1998)
Neural Computation
, vol.10
, pp. 571-592
-
-
Muller, P.1
Insua, D.R.2
-
78
-
-
0032218130
-
Planing Media Schedules in the Presence of Dynamic Advertising Quality
-
Naik, P.A., M.K. Mantrala, A.G. Sawyer. 1998. Planing Media Schedules in the Presence of Dynamic Advertising Quality. Marketing Science 17 214-235.
-
(1998)
Marketing Science
, vol.17
, pp. 214-235
-
-
Naik, P.A.1
Mantrala, M.K.2
Sawyer, A.G.3
-
79
-
-
1642353423
-
A Model and a Solution Method for Multi-Period Sales Promotion Design
-
Nair, S.K., P. Tarasewich. 2003. A Model and a Solution Method for Multi-Period Sales Promotion Design. European Journal of Operational Research 150 672-687.
-
(2003)
European Journal of Operational Research
, vol.150
, pp. 672-687
-
-
Nair, S.K.1
Tarasewich, P.2
-
80
-
-
0000468927
-
Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics
-
Nair, S.K., L. Thakur, K.-W. Wen. 1995. Near Optimal Solutions for Product Line Design and Selection: Beam Search Heuristics. Management Science 41 767-785.
-
(1995)
Management Science
, vol.41
, pp. 767-785
-
-
Nair, S.K.1
Thakur, L.2
Wen, K.-W.3
-
81
-
-
84930749530
-
Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen
-
Natter, M., H. Hruschka. 1997. Ankerpreise als Erwartungen oder dynamische latente Variablen in Marktreaktionsmodellen. Zeitschrift fur betriebswirtschaftliche Forschung 49 747-764.
-
(1997)
Zeitschrift Fur Betriebswirtschaftliche Forschung
, vol.49
, pp. 747-764
-
-
Natter, M.1
Hruschka, H.2
-
82
-
-
3643140119
-
Evaluation of Aggressive Competitive Pricing Strategies
-
Natter, M., H. Hruschka. 1998a. Evaluation of Aggressive Competitive Pricing Strategies. Marketing Letters 9 337-347.
-
(1998)
Marketing Letters
, vol.9
, pp. 337-347
-
-
Natter, M.1
Hruschka, H.2
-
83
-
-
84955154016
-
-
Aurifeille, J.-M., C. Deissenberg, Eds. Bio-Mimetic Approaches in Management Science. Kluwer, Dordrecht, Netherlands
-
Natter, M., H. Hruschka. 1998b. Using Artificial Neural Nets to Specify and Estimate Aggregate Reference Price Models. Aurifeille, J.-M., C. Deissenberg, Eds. Bio-Mimetic Approaches in Management Science. Kluwer, Dordrecht, Netherlands, 101-118.
-
(1998)
Using Artificial Neural Nets to Specify and Estimate Aggregate Reference Price Models.
, pp. 101-118
-
-
Natter, M.1
Hruschka, H.2
-
86
-
-
28444474633
-
Development of a Multifunctional Sales Response Model with the Diagnostic Aid of Artifical Neural Networks
-
Pantelidaki, S., D. Bunn. 2005. Development of a Multifunctional Sales Response Model with the Diagnostic Aid of Artifical Neural Networks. Journal of Forecasting 24 505-521.
-
(2005)
Journal of Forecasting
, vol.24
, pp. 505-521
-
-
Pantelidaki, S.1
Bunn, D.2
-
89
-
-
0003565834
-
-
Eliashberg, J., G.L. Lilien, Eds. Marketing, North-Holland. Amsterdam
-
Rangaswamy, A. 1993. Marketing Decision Models: From Linear Programs to Knowledge-Based Systems. Eliashberg, J., G.L. Lilien, Eds. Marketing, North-Holland. Amsterdam, 733-771.
-
(1993)
Marketing Decision Models: From Linear Programs to Knowledge-Based Systems
, pp. 733-771
-
-
Rangaswamy, A.1
-
90
-
-
0034083799
-
Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks
-
Reutterer, T., M. Natter. 2000. Segmentation Based Competitive Analysis with MULTICLUS and Topology Representing Networks. Computers and Operational Research 27 1227-1247.
-
(2000)
Computers and Operational Research
, vol.27
, pp. 1227-1247
-
-
Reutterer, T.1
Natter, M.2
-
91
-
-
20344374702
-
Assessing Potential Threats to Incumbent Brands: New Product Positioning Under Price Competition in a Multisegmented Market
-
Rhin, H., L.G. Cooper. 2005. Assessing Potential Threats to Incumbent Brands: New Product Positioning Under Price Competition in a Multisegmented Market. International Journal of Research in Marketing 22 159-182.
-
(2005)
International Journal of Research in Marketing
, vol.22
, pp. 159-182
-
-
Rhin, H.1
Cooper, L.G.2
-
92
-
-
0002983776
-
-
Barndorff-Nielsen, O.E., J.L. Jensen, W.S. Kendall, Eds. Networks and Chaos - Statistical and Probabilistic Aspects. Chapman & Hall, London
-
Ripley, B.D. 1993. Statistical Aspects of Neural Networks. Barndorff-Nielsen, O.E., J.L. Jensen, W.S. Kendall, Eds. Networks and Chaos - Statistical and Probabilistic Aspects. Chapman & Hall, London, 40-123.
-
(1993)
Statistical Aspects of Neural Networks
, pp. 40-123
-
-
Ripley, B.D.1
-
94
-
-
0001438534
-
Simulated Annealing for Constrained Global Optimization
-
Romeijn, H.E., R. Smith. 1994. Simulated Annealing for Constrained Global Optimization. Journal of Global Optimization 5, 101-126.
-
(1994)
Journal of Global Optimization
, vol.5
, pp. 101-126
-
-
Romeijn, H.E.1
Smith, R.2
-
96
-
-
0030631963
-
Partial BFGS Update and Efficient Step-Length Calculation for Three-Layer Neural Networks
-
Saito, K., R. Nakano. 1997. Partial BFGS Update and Efficient Step-Length Calculation for Three-Layer Neural Networks. Neural Computation 9 123-141.
-
(1997)
Neural Computation
, vol.9
, pp. 123-141
-
-
Saito, K.1
Nakano, R.2
-
97
-
-
0000120766
-
Estimating the Dimension of a Model
-
Schwarz, G. 1979. Estimating the Dimension of a Model. Annals of Statistics 6 461-464.
-
(1979)
Annals of Statistics
, vol.6
, pp. 461-464
-
-
Schwarz, G.1
-
98
-
-
0033235405
-
A Decision Support System for Planning Manufacturers’ Sales Promotion Calendars
-
Silva-Russo, J.M., R.E. Bucklin, D.G. Morrison. 1999. A Decision Support System for Planning Manufacturers’ Sales Promotion Calendars. Marketing Science 18 274-300.
-
(1999)
Marketing Science
, vol.18
, pp. 274-300
-
-
Silva-Russo, J.M.1
Bucklin, R.E.2
Morrison, D.G.3
-
99
-
-
33244470548
-
A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data
-
Steiner, W., H. Hruschka. 2000. A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data. Review of Marketing Science 441.
-
(2000)
Review of Marketing Science
, pp. 441
-
-
Steiner, W.1
Hruschka, H.2
-
101
-
-
0001586572
-
A Simulation Comparison of Methods for New Product Location
-
Sudharsan, D., J.H. May, A.D. Shocker. 1987. A Simulation Comparison of Methods for New Product Location. Marketing Science 6 182-201.
-
(1987)
Marketing Science
, vol.6
, pp. 182-201
-
-
Sudharsan, D.1
May, J.H.2
Shocker, A.D.3
-
102
-
-
0036815902
-
A Genetic Algorithms Approach to Forecasting of Wireless Subscribers
-
Venkatesan, R., V. Kumar. 2002. A Genetic Algorithms Approach to Forecasting of Wireless Subscribers. International Journal of Forecasting 18(4) 625-646.
-
(2002)
International Journal of Forecasting
, vol.18
, Issue.4
, pp. 625-646
-
-
Venkatesan, R.1
Kumar, V.2
-
103
-
-
4644312789
-
A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy
-
Venkatesan, R., V. Kumar. 2004. A Customer Lifetime Value Framework for Customer Selection and Resource Allocation Strategy. Journal ofMarketing 68(October) 106-125.
-
(2004)
Journal Ofmarketing
, vol.68
, Issue.October
, pp. 106-125
-
-
Venkatesan, R.1
Kumar, V.2
-
104
-
-
4944224630
-
Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Non Linear Least Squares
-
Venkatesan, R., T.V. Krishnan, V. Kumar. 2004. Evolutionary Estimation of Macro-Level Diffusion Models Using Genetic Algorithms: An Alternative to Non Linear Least Squares. Marketing Science 23 451-464.
-
(2004)
Marketing Science
, vol.23
, pp. 451-464
-
-
Venkatesan, R.1
Krishnan, T.V.2
Kumar, V.3
-
106
-
-
0031283672
-
A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice
-
West, P.M., P.L. Brocket, L. Golden. 1997. A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice. Marketing Science 16 370-391.
-
(1997)
Marketing Science
, vol.16
, pp. 370-391
-
-
West, P.M.1
Brocket, P.L.2
Golden, L.3
-
107
-
-
0040891620
-
Predicting Market Responses with a Neural Network: The Case of fast moving consumer goods
-
van Wezel, M.C., W.R.J. Baets. 1995. Predicting Market Responses with a Neural Network: The Case of fast moving consumer goods. Marketing Intelligence & Planning 13(7) 23-30.
-
(1995)
Marketing Intelligence & Planning
, vol.13
, Issue.7
, pp. 23-30
-
-
Van Wezel, M.C.1
Baets, W.R.J.2
-
108
-
-
84955134775
-
Prediction with Neural Nets in Marketing Time Series Data. Management Report Series no. 258
-
Wierenga, B., J. Kluytmans. (1996). Prediction with Neural Nets in Marketing Time Series Data. Management Report Series no. 258. Erasmus Universiteit Rotterdam.
-
(1996)
Erasmus Universiteit Rotterdam
-
-
Wierenga, B.1
Kluytmans, J.2
-
109
-
-
0003352944
-
-
Devinney T.M., Ed. Issues in Pricing. Lexington Books, Lexington, MA
-
Winer, R.S. 1988. Behavioral Perspective on Pricing: Buyers’ Subjective Perceptions of Price Revisited. Devinney T.M., Ed. Issues in Pricing. Lexington Books, Lexington, MA, 35-57.
-
(1988)
Behavioral Perspective on Pricing: Buyers’ Subjective Perceptions of Price Revisited
, pp. 35-57
-
-
Winer, R.S.1
-
110
-
-
0031506838
-
Kalman Filter Estimation of New Product Diffusion Models
-
Xie, J., X.M. Song, M. Sirbu, Q. Wang. 1997. Kalman Filter Estimation of New Product Diffusion Models. Journal of Marketing Research 34 378-393.
-
(1997)
Journal of Marketing Research
, vol.34
, pp. 378-393
-
-
Xie, J.1
Song, X.M.2
Sirbu, M.3
Wang, Q.4
-
111
-
-
79960474345
-
Applying Neural Computing to Target Marketing
-
Zahavi, J., N. Levin. 1997. Applying Neural Computing to Target Marketing. Journal of Direct Marketing 11(1) 5-22.
-
(1997)
Journal of Direct Marketing
, vol.11
, Issue.1
, pp. 5-22
-
-
Zahavi, J.1
Levin, N.2
|