A flexible brand choice model based on neural net methodology: Comparison to the linear utility multinomial logit model and its latent class extension

OR Spectrum

Volumn 24, Issue 2, 2002, Pages 127-143

  Hruschka, Harald ^a   Fettes, Werner ^b   Probst, Markus ^c   Mies, Christian ^a  

^a UNIVERSITY OF REGENSBURG   (Germany)

^b Debis Systemhaus GEI   (Germany)

^c MSG SYSTEMS AG   (Germany)

Author keywords

Choice models; Latent class models; Marketing; Multinomial logit model; Neural networks

Indexed keywords

EID: 0344438154     PISSN: 01716468     EISSN: None     Source Type: Journal    
DOI: 10.1007/s00291-002-0095-1     Document Type: Article

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