Using an artificial neural network trained with a genetic algorithm to model brand share

Journal of Business Research

Volumn 57, Issue 1, 2004, Pages 79-85

  Fish, Kelly E ^a   Johnson, John D ^b,c   Dorsey, Robert E ^b   Blodgett, Jeffery G ^c  

^a ARKANSAS STATE UNIVERSITY   (United States)

^b FNC Inc   (United States)

^c UNIVERSITY OF MISSISSIPPI   (United States)

Author keywords

Artificial neural network; Backpropagation; Choice model; Genetic algorithm; Multinomial logit

Indexed keywords

EID: 0346899283     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(02)00287-4     Document Type: Article

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