Customer base analysis: Partial defection of behaviourally loyal clients in a non-contractual FMCG retail setting

European Journal of Operational Research

Volumn 164, Issue 1, 2005, Pages 252-268

  Buckinx, Wouter ^a   Van Den Poel, Dirk ^a  

^a GHENT UNIVERSITY   (Belgium)

Author keywords

ARD neural networks; Churn analysis; Classification; Customer relationship management; Forecasting; Logistic regression; Marketing; Random forests; Retailing; Retention analysis

Indexed keywords

COMPETITION; COSTS; FORECASTING; INDUSTRIAL RELATIONS; MARKETING; MATHEMATICAL MODELS; NEURAL NETWORKS; PURCHASING; REGRESSION ANALYSIS;

ARD NEURAL NETWORKS; AUTOMATIC RELEVANCE DETERMINATION (ARD); CHURN ANALYSIS; CLASSIFICATION; CUSTOMER RELATIONSHIP MANAGEMENT (CRM); LOGISTIC REGRESSION; RANDOM FORESTS; RETAILING; RETENTION ANALYSIS;

CUSTOMER SATISFACTION;

EID: 10444274107     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2003.12.010     Document Type: Article

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