Optimal new product positioning: A genetic algorithm approach

European Journal of Operational Research

Volumn 146, Issue 3, 2003, Pages 621-633

  Gruca, Thomas S ^a   Klemz, Bruce R ^b  

^a UNIVERSITY OF IOWA   (United States)

^b WINONA STATE UNIVERSITY   (United States)

Author keywords

Genetic algorithms; Marketing; Product positioning

Indexed keywords

CUSTOMER SATISFACTION; GENETIC ALGORITHMS; MAPPING; STRATEGIC PLANNING;

PRODUCT POSITIONING;

INDUSTRIAL MANAGEMENT;

EID: 0037401823     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0377-2217(02)00349-1     Document Type: Article

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