Evaluation of aggressive competitive pricing strategies

Marketing Letters

Volumn 9, Issue 4, 1998, Pages 337-347

  Natter, Martin ^a   Hruschka, Harald ^b  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^b UNIVERSITY OF REGENSBURG   (Germany)

Author keywords

Aggressive strategies; Competitive strategy; Pricing research

Indexed keywords

EID: 3643140119     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008037416684     Document Type: Review

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