Eco-friendly product development strategy: antecedents, outcomes, and contingent effects

Journal of the Academy of Marketing Science

Volumn 44, Issue 6, 2016, Pages 660-684

  Katsikeas, Constantine S ^a   Leonidou, Constantinos N ^a   Zeriti, Athina ^b  

^a UNIVERSITY OF LEEDS   (United Kingdom)

^b DURHAM UNIVERSITY   (United Kingdom)

Author keywords

Business environment; Green; Innovation; Performance; Product development; Sustainability; Top management commitment

Indexed keywords

EID: 84953449466     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-015-0470-5     Document Type: Article

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