Integrating producers at the base of the pyramid with global markets: A market learning approach

Journal of International Marketing

Volumn 23, Issue 4, 2015, Pages 44-63

  Adekambi, Souleïmane A ^a   Ingenbleek, Paul T M ^a   Van Trijp, Hans C M ^a  

^a WAGENINGEN UNIVERSITY   (Netherlands)

Author keywords

Base of the pyramid; Developing and emerging countries; Export market integration; Market learning; Supply chains

Indexed keywords

EID: 85000870102     PISSN: 1069031X     EISSN: 15477215     Source Type: Journal    
DOI: 10.1509/jim.14.0087     Document Type: Article

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