The use of Web analytics for digital marketing performance measurement

Industrial Marketing Management

Volumn 50, Issue , 2015, Pages 117-127

  Järvinen, Joel ^a   Karjaluoto, Heikki ^a  

^a UNIVERSITY OF JYVÄSKYLÄ   (Finland)

Author keywords

Case study; Digital marketing; Industrial business; Performance measurement; Web analytics

Indexed keywords

EID: 84952628437     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2015.04.009     Document Type: Article

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