메뉴 건너뛰기




Volumn 21, Issue 2, 2011, Pages 171-186

A web analytics tool selection method: An analytical hierarchy process approach

Author keywords

Analytical hierarchy process; Data analysis; Web design

Indexed keywords


EID: 79953291633     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662241111123757     Document Type: Article
Times cited : (34)

References (17)
  • 2
    • 35548952444 scopus 로고    scopus 로고
    • Working Knowledge Research Report, Babson Executive Education, Babson Park, MA
    • Davenport, T., Cohen, D. and Jacobson, A. (2005), Competing on Analytics, Babson Executive Education, Babson Park, MA, Working Knowledge Research Report.
    • (2005) Competing on Analytics
    • Davenport, T.1    Cohen, D.2    Jacobson, A.3
  • 3
    • 78649731759 scopus 로고    scopus 로고
    • available at: (accessed March 31, 2010)
    • Enge, E. (2007), "2007 web analytics shootout - final report", available at: www.stonetemple.com/articles/analytics-report-august-2007.shtml (accessed March 31, 2010).
    • (2007) 2007 Web Analytics Shootout - Final Report
    • Enge, E.1
  • 4
    • 79953281652 scopus 로고    scopus 로고
    • Key challenges in web analytics, 2009
    • available at: (accessed January 11, 2010)
    • Gassman, B. (2009), "Key challenges in web analytics, 2009", Gartner Group, available at: www.gartner.com/DisplayDocument?doc_cd=169145 (accessed January 11, 2010).
    • (2009) Gartner Group
    • Gassman, B.1
  • 5
    • 79953292026 scopus 로고    scopus 로고
    • available at: (accessed March 31, 2010)
    • Insightr Consulting (2009), "Insightr InSite: comparing free analytics (visual)", available at: www.slideshare.net/insightr/insightr-insite-comparing-free-analytics-visual (accessed March 31, 2010).
    • (2009) Insightr InSite: Comparing Free Analytics (visual)
  • 6
    • 79953284373 scopus 로고    scopus 로고
    • available at: (accessed March 31, 2010)
    • Kaushik, A. (2007), "Web analytics tools comparison: a recommendation", available at: www.kaushik.net/avinash/2007/04/web-analytics-tools-comparison-a-recommendation.html (accessed March 31, 2010).
    • (2007) Web Analytics Tools Comparison: A Recommendation
    • Kaushik, A.1
  • 7
    • 0033366543 scopus 로고    scopus 로고
    • Software selection: A case study of the application of the analytical hierarchical process to the selection of a multimedia authoring system
    • Lai, V.S., Trueblood, R.P. and Wong, B.K. (1999), "Software selection: a case study of the application of the analytical hierarchical process to the selection of a multimedia authoring system" in Information & Management, Vol. 36, No. 4, pp. 221-32.
    • (1999) Information & Management , vol.36 , Issue.4 , pp. 221-232
    • Lai, V.S.1    Trueblood, R.P.2    Wong, B.K.3
  • 8
    • 0037116767 scopus 로고    scopus 로고
    • Group decision making in a multiple criteria environment: A case using the AHP in software selection
    • Lai, V.S., Wong, B.K. and Cheung, W. (2002), "Group decision making in a multiple criteria environment: a case using the AHP in software selection" in European Journal of Operational Research, Vol. 137, No. 1, pp. 134-44.
    • (2002) European Journal of Operational Research , vol.137 , Issue.1 , pp. 134-144
    • Lai, V.S.1    Wong, B.K.2    Cheung, W.3
  • 10
    • 79953279714 scopus 로고    scopus 로고
    • available at: (accessed December 17, 2009)
    • Martinez, M. (2006), "How reliable is Google Analytics?", available at: www.seomoz.org/blog/how-reliable-is-google-analytics (accessed December 17, 2009).
    • (2006) How Reliable is Google Analytics?
    • Martinez, M.1
  • 11
    • 0025263181 scopus 로고
    • The analytical hierarchy process and its application to an information technology decision
    • Roper-Lowe, G.C. and Sharp, J.A. (1990), "The analytical hierarchy process and its application to an information technology decision" in Journal of Operational Research Society, Vol. 41, No. 1, pp. 49-59.
    • (1990) Journal of Operational Research Society , vol.41 , Issue.1 , pp. 49-59
    • Roper-Lowe, G.C.1    Sharp, J.A.2
  • 15
    • 77649086902 scopus 로고    scopus 로고
    • Web Analytics 2.0: Empowering customer centricity
    • available at: (accessed May 15, 2009)
    • Waisberg, D. and Kaushik, A. (2009), "Web Analytics 2.0: empowering customer centricity", Web Analytics 2.0: empowering customer centricity. SEM.org Journal, Vol. 2, No. 1, available at: www.semj.org/documents/webanalytics2.0_SEMJvol2.pdf (accessed May 15, 2009).
    • (2009) Web Analytics 2.0: Empowering Customer Centricity. SEM.Org Journal , vol.2 , Issue.1
    • Waisberg, D.1    Kaushik, A.2
  • 17
    • 0032023574 scopus 로고    scopus 로고
    • Acquiring COTS software selection requirements
    • 2, March/April
    • Maiden, N.A. and Ncube, C. (1998), "Acquiring COTS software selection requirements" in IEEE Software, Vol. 15, 2, March/April, pp. 46-56.
    • (1998) IEEE Software , vol.15 , pp. 46-56
    • Maiden, N.A.1    Ncube, C.2


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.