A practical evaluation of Web analytics

Internet Research

Volumn 14, Issue 4, 2004, Pages 284-293

  Phippen, A ^a   Sheppard, L ^a   Furnell, S ^a  

^a School of Electronic   (United Kingdom)

Author keywords

Electronic commerce; Internet; Measurement

Indexed keywords

EID: 8844270963     PISSN: 10662243     EISSN: None     Source Type: Journal    
DOI: 10.1108/10662240410555306     Document Type: Article

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