Planning new tariffs at tele.ring: The application and impact of an integrated segmentation, targeting, and positioning tool

Marketing Science

Volumn 27, Issue 4, 2008, Pages 600-609

  Natter, Martin ^a   Mild, Andreas ^b   Wagner, Udo ^c   Taudes, Alfred ^b  

^a GOETHE UNIVERSITY   (Germany)

^b VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

^c UNIVERSITY OF VIENNA   (Austria)

Author keywords

Mobile phone market; Positioning; Preference mapping; Pricing; Segmentation; Targeting

Indexed keywords

EID: 60849132501     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0307     Document Type: Article

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