Website optimization with Web metrics: A case study

ACM International Conference Proceeding Series

Volumn , Issue , 2006, Pages 463-470

  Weischedel, Birgit ^a   Huizingh, Eelko K R E ^b  

^a University of Groningen ^*  (Canada)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Case study; Clickstream data; Measures; Server log; Web metrics; Website optimization

Indexed keywords

CASE STUDY; CLICKSTREAM DATA; CRITICAL ISSUES; CUSTOMER SURVEYS; DATA SOURCE; INDUSTRY STANDARDS; LITERATURE REVIEWS; MEASURES; ONLINE CUSTOMERS; OPTIMIZATION PROJECT; QUALITATIVE INFORMATION; WEB LOG DATA; WEB METRICS; WEBLOGS;

COMPETITION; CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; MANAGERS; OPTIMIZATION; SALES; SURVEYS; WORLD WIDE WEB;

RESEARCH;

EID: 70450210973     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1145/1151454.1151525     Document Type: Conference Paper

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