Predicting green product consumption using theory of planned behavior and reasoned action

Journal of Retailing and Consumer Services

Volumn 29, Issue , 2016, Pages 123-134

  Paul, Justin ^a   Modi, Ashwin ^a   Patel, Jayesh ^b  

^a UNIVERSITY OF PUERTO RICO   (Puerto Rico)

^b GANPAT UNIVERSITY   (India)

Author keywords

Consumer attitude; Environmental concern; Green products; Purchase intention; Structural equation modeling; Theory of Planned Behavior; Validity

Indexed keywords

ATTITUDINAL SURVEY; CONSUMPTION BEHAVIOR; ECONOMIC THEORY; FACTOR ANALYSIS; MARKETING; MODEL; PREDICTION; SUSTAINABILITY; THEORETICAL STUDY;

INDIA;

EID: 84951336320     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2015.11.006     Document Type: Article

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