Is the urban Indian consumer ready for clothing with eco-labels?

International Journal of Consumer Studies

Volumn 32, Issue 5, 2008, Pages 438-446

  Goswami, Paromita ^a  

^a XAVIER INSTITUTE OF MANAGEMENT   (India)

Author keywords

Consumers; Eco labelled clothing; India; Willingness to pay more

Indexed keywords

EID: 64949181902     PISSN: 14706423     EISSN: 14706431     Source Type: Journal    
DOI: 10.1111/j.1470-6431.2008.00716.x     Document Type: Article

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