The moderating role of human values in planned behavior: The case of Chinese consumers' intention to buy organic food

Journal of Consumer Marketing

Volumn 30, Issue 4, 2013, Pages 335-344

  Zhou, Yanfeng ^a   Thøgersen, John ^b   Ruan, Yajing ^a   Huang, Guang ^c  

^a SUN YAT SEN UNIVERSITY   (China)

^b AARHUS SCHOOL OF BUSINESS   (Denmark)

^c GUANGDONG UNIVERSITY OF BUSINESS STUDIES   (China)

Author keywords

Behaviour; China; Consumers; Moderation; Organic foods; Personal values; Theory of planned behaviour

Indexed keywords

EID: 84879968081     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/JCM-02-2013-0482     Document Type: Article

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