Integrating Altruism and the Theory of Planned Behavior to Predict Patronage Intention of a Green Hotel

Journal of Hospitality and Tourism Research

Volumn 39, Issue 3, 2015, Pages 299-315

  Teng, Yi Man ^a,b   Wu, Kun Shan ^a   Liu, Hsiao Hui ^b  

^a TAMKANG UNIVERSITY   (Taiwan)

^b TECHNOLOGY AND SCIENCE INSTITUTE OF NORTHERN TAIWAN   (Taiwan)

Author keywords

altruism; attitude; behavioral intention; green hotels; subjective norms; theory of planned behavior

Indexed keywords

EID: 84936996999     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012471383     Document Type: Article

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