Antecedents to new food product purchasing behavior among innovator groups in India

European Journal of Marketing

Volumn 38, Issue 5-6, 2004, Pages 608-625

  Choo, HoJung ^a   Chung, Jae Eun ^b   Thorndike Pysarchik, Dawn ^a  

^a MICHIGAN STATE UNIVERSITY   (United States)

^b OHIO UNIVERSITY   (United States)

Author keywords

Consumer behaviour; Food products; India; Processed foods

Indexed keywords

EID: 27644439107     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560410529240     Document Type: Article

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