Macromarketing: Origins, development, current status and possible future direction

European Business Review

Volumn 18, Issue 4, 2006, Pages 307-321

  Sharpiro, Stanley J ^a  

^a SIMON FRASER UNIVERSITY   (Canada)

Author keywords

Europe; Macro marketing

Indexed keywords

EID: 33745431725     PISSN: 0955534X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09555340610677516     Document Type: Article

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