Consumer culture theory (and we really mean theoretics): Dilemmas and opportunities posed by an academic branding strategy

Research in Consumer Behavior

Volumn 11, Issue , 2007, Pages 3-22

  Arnould, Eric ^a   Thompson, Craig ^b  

^a UNIVERSITY OF ARIZONA   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84901477365     PISSN: 08852111     EISSN: None     Source Type: Book Series    
DOI: 10.1016/S0885-2111(06)11001-7     Document Type: Article

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